It began as the Peerless Dance Hall in early 1922, opened mainly as a picture house for silent films accompanied by a pianist, but soon became a vital part of the area’s social life hosting public meetings, dances and concerts. The Proprietor Mr T. Williams of Kohimarama advertised “Pictures every Wednesday and Saturday, cushioned seats recently installed, See the pictures in comfort”. After World War II it became the Peerless Theatre, a full 430 seat cinema which was later renamed the Tatler. Kerridge Odeon took over the theatre in the mid-fifties but as television took over patronage fell and it closed in 1966 after 46 years. In 1967 it was demolished and the shopping mall was built.